Sustainable Marketing 2030 Report

Sustainable Marketing 2030 identifies a greater ambition to transform with 90% of marketers agreeing that sustainability agendas must be more ambitious and 94% saying marketers need to act more bravely and experiment to drive transformative change. This is reflected in more brands now having sustainability as a KPI in their marketing dashboards – up from 26% in 2021 to 43% in 2023.

Additionally, despite the fear of being accused of greenwashing, 82% say companies need to be braver in communicating their sustainability efforts, with 41% of brands now saying they have a sustainability story and are proud to share it, compared to 25% in 2021.

Fifty-four per cent agreed with the need to educate people about their choices and actions, reflecting the insight that marketing must seek to drive and normalise new sustainable behaviours – both internally and externally.  

Rapporten finns i tre versioner, på global, nordisk och svensk nivå.