Organising the insights function for maximum business impact

Ny rapport från vår moderorganisation WFA. Increasingly complex business landscapes, evolving consumer behaviors and demands from brands, increasing pressure on budgets, to do more with less (resources), diverse teams with diverse capabilities, across geographies. All while aiming to push the visibility and contribution of Insights function within the organisation. These are some of the challenges that WFA members face. There is an appetite of global insights leaders to step up the game.